As Creative Director at Formlabs, I have led and collaborated on numerous digital campaigns designed to drive engagement, increase brand awareness, and generate leads. These campaigns leverage a mix of strategic messaging, compelling visuals, and application-driven content to showcase how Formlabs’ innovative 3D printing solutions solve problems for our customers. Below are highlights from some of the most impactful digital campaigns I’ve worked on:
Anyone Can Make Anything Campaign
Formlabs' "Anyone Can Make Anything" campaign highlighted standout customers who relied on Formlabs products as a core part of their workflows. The campaign featured TaylorMade (golf club head design), Aaron Sims Creative (Demogorgon concept for Stranger Things), and Dame Products (prototyping pleasure products).
To tell these stories, the campaign used video content, social posts, landing pages, emails, and webinars. Each customer story was framed with an inspirational headline that connected their work to Formlabs, such as "Imagination, Printed on the Form 3" and "Hole in One, Printed on the Form 3."
SLA is Serious Campaign
The SLA is Serious campaign communicated that Stereolithography (SLA) 3D printing is a viable solution for industrial applications like injection molding. It emphasized key benefits such as ROI and speed to market while introducing compatible materials—Rigid 10K Resin and High Temp Resin. The campaign was promoted through banner and social ads, emails, an SEO-focused video, and a webinar.
