Product launch CAMPAIGN videos
Since launching the initial Kickstarter in 2012 and shipping the first Form 1 in 2013, Formlabs has continuously pushed the boundaries of innovation, growing from a single 3D printer to a comprehensive ecosystem of cutting-edge printers, part-cleaning hardware, and an extensive range of materials and accessories. Each new product isn’t just a technological leap—it’s an invitation for users to redefine what’s possible in their industries.
As Creative Director, I have played a pivotal role in shaping how these innovations are introduced to the world, especially through launch videos. These videos are more than announcements; they’re crafted experiences that distill complex technical details into compelling, human-centered narratives that inspire and inform.
Collaborating closely with product marketing, I work with copywriters to refine messaging to ensure that every story we tell strikes the right balance between technical accuracy and aspirational value. Together, we craft narratives that resonate with diverse audiences, from engineers to designers and educators, by emphasizing how Formlabs tools empower creativity and unlock new possibilities.
Leading a talented team of copywriters, video producers, and editors, I guide the storytelling process from concept to final cut. My role is to align the script, visuals, and pacing with the brand vision, ensuring each video reflects the product’s impact. This includes setting the visual tone by sourcing locations, talent, and styling sets that elevate the narrative. Whether it’s a bustling workshop or a sleek design studio, every choice is deliberate, designed to convey the product’s versatility and real-world application.
By harmonizing all these elements—messaging, visuals, and tone—I ensure that each launch video doesn’t just showcase a product, but inspires viewers to imagine how they can push their own boundaries with the tools we provide. The result is a seamless blend of storytelling and technical insight that positions Formlabs as a leader in innovation and a partner in creativity.
Brand Campaign Videos
Beyond its steady cadence of product launches, Formlabs leverages video as a powerful tool to communicate broader brand narratives and core company values. As creative director, I play a key role in shaping these stories by refining messaging in collaboration with copywriters and content strategists. Together, we ensure that each video aligns with the company’s voice and vision, resonating with both technical and emotional depth.
My work with video producers and editors focuses on developing compelling visual concepts that bring these messages to life. From storyboarding to final edits, every visual element is crafted to reinforce our brand’s innovation and reliability. Whether showcasing our growing library of cutting-edge 3D printing materials, building trust in healthcare applications, or celebrating the impact of over a decade of product development, these videos convey more than just information—they inspire and engage.
Through thoughtful collaboration and creative direction, we produce videos that go beyond product features, positioning Formlabs as a leader driven by innovation and a commitment to empowering its users. Each story reflects not only what we create but why we create it, building a lasting connection with our audience.