Stony Creek Brewery Rebranding & Packaging Design

As Senior Graphic Designer at Response Marketing, I led the rebranding of Stony Creek Brewery, beginning with conceptual label art that shaped the brewery’s logo, website, and interior design across Connecticut locations. I collaborated with local artist, Lisa Sotero, to develop illustrations of the brand mascot, a heron, which became a central element of the brand’s visual identity. My work included designing a brand, website and packaging for 9 beer varieties, closely managing client relations and project managing print production for labels, six-pack carriers, and case boxes.