The Digital Factory: Executive Conference Branding

As Creative Director at Formlabs, I led the branding and attendee experience for The Digital Factory, a premier executive conference co-hosted by Formlabs and Autodesk. The event, which brings together over 800 global business leaders, policymakers, entrepreneurs, and innovators, explores themes such as emerging technologies, workforce readiness, and the future of supply networks.

Each year, I developed a cohesive brand identity tailored to the event's unique theme—such as "Chaos to Convergence." This identity was seamlessly woven into all aspects of the conference, including promotional campaigns, wayfinding, keynote presentations, and the event website. In addition to shaping the conference's visual and verbal language, I oversaw the attendee experience, ensuring every touchpoint reflected the event’s innovative spirit. My role also included managing production vendors, maintaining high-quality standards, and delivering an impactful experience for attendees and speakers alike.

This project allowed me to blend strategic branding with meticulous execution, creating an immersive environment that left a lasting impression on attendees while elevating The Digital Factory as a leading industry event.